Instagram · Reels

Instagram Reels API for Developers

Q: How do I implement Reels API for Instagram?

Import your media using POST /v1/media/upload/import, then call POST /v1/posts with the returned path in the publications array. Each publication includes your socialMediaAccountId, platformSettings (with type: "INSTAGRAM" and feature-specific fields), and a posts array with content and attachmentPaths.

Q: Does Reels API for Instagram require a platform audit?

No. PostPulse has passed the necessary platform reviews on your behalf. You can use Reels API on Instagram immediately, without any developer review or approval process.

Q: Can I use Reels API across multiple platforms at once?

Yes. PostPulse supports publishing to multiple platforms in a single API request. Add multiple entries to the publications array, one per platform. The same media and content can be distributed to instagram, facebook simultaneously.

Q: What happens when a Instagram post fails?

PostPulse sends a real-time webhook event (publication.failed or post.failed) to your configured webhook URL. This lets you implement retry logic, user notifications, or logging in your application without polling.

Schedule and publish vertical videos to Instagram Reels with a single POST request. No Meta App Review. No audit. Just your API key and a video URL.

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No platform audit required — publish on day one

How Instagram Reels works via PostPulse

The Instagram Reels API lets developers publish short-form video content to Instagram without going through Meta's lengthy App Review process. PostPulse handles the platform audit on your behalf, so you can start publishing Reels from day one. Set the publicationType to "REELS" in platformSettings, include the video path in attachmentPaths, and your content goes live at the scheduled time.

PostPulse handles OAuth token management, media validation against Instagram's requirements (formats: JPG, PNG, MP4, MOV), and the async delivery to Instagram's API. Real-time webhook events notify your application when publishing succeeds or fails.

Code Example: Instagram Reels

A complete working example showing how to use the PostPulse API for Instagram reels.

# Import media from URL
curl -X POST https://api.post-pulse.com/v1/media/upload/import \
  -H "Authorization: Bearer YOUR_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{ "url": "https://your-cdn.com/your-media-file.mp4" }'

# Response: { "path": "uuid/media-file.mp4" }

# Create post with the publications array
curl -X POST https://api.post-pulse.com/v1/posts \
  -H "Authorization: Bearer YOUR_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{
    "scheduledTime": "2025-06-01T10:00:00Z",
    "isDraft": false,
    "publications": [{
      "socialMediaAccountId": 123,
      "platformSettings": { "type": "INSTAGRAM", "publicationType": "REELS" },
      "posts": [{
        "content": "Published via PostPulse API #automation",
            "attachmentPaths": ["uuid/media-file.mp4"]
      }]
    }]
  }'

What you can build with Instagram Reels

Auto-publish AI-generated short videos to Reels from your content pipeline

Repurpose long-form videos into Reels format automatically

Schedule Reels in advance for consistent social media presence

Bulk-upload Reels for marketing campaigns

Reels is also available on

Use the same feature across multiple platforms with a single PostPulse integration.

Facebook Reels

James Mccarthy

I use PostPulse with an AI agent via their MCP server. My agent literally posts to social media on its own now. Didn’t expect that to work as smoothly as it did.

Antonio Widera

$5/month for what would otherwise require a full backend engineer to maintain? Easy yes. The REST API is clean and well-documented too, which is rare.

Shawn Padilla

Tried to get TikTok API access myself. Three weeks, two rejections. Switched to PostPulse and was posting to TikTok the same day. Wish I hadn’t wasted that time.

Karen Rivers

I’m a Make.com power user and needed to post to 5 platforms from one scenario. The native PostPulse app for Make connected everything in one afternoon. Would’ve taken me weeks to do manually.

Douglas Finch

I built an n8n automation for a client and needed to add social publishing. The official PostPulse n8n node was literally drag and drop. No headache.

Andrea Scott

Saved me months of dev work. I was about to start integrating Instagram and TikTok APIs separately — then I found out Meta’s app review alone can take months. PostPulse just handled all of that. Shipped social posting in under a week.

William Dirks

The most flexible pricing model on the market!

I'm building an AI content factory as a side hustle. I'm still in the experimentation phase, so I don't have the budget for expensive tools — but I also needed to get everything up and running quickly, so I integrated with a ready-to-go API instead. PostPulse offers a flexible pay-as-you-go model that let me experiment first without commitment — and now that we have stable traffic, I’ve switched to their $5/month subscription.

Best support on the market — the founder personally emailed me when I hit a client error and walked me through the fix.

solo serg

We optimized the posting to 20 twitter accounts. It was a problem to manage such a number, but through the platform everything works out perfectly. Very convenient dashboard for tracking errors. Great product.

Instagram Reels — FAQ

How do I implement Reels API for Instagram?+

Does Reels API for Instagram require a platform audit?+

Can I use Reels API across multiple platforms at once?+

What happens when a Instagram post fails?+

Add Instagram Reels to your app today

Get API access in minutes. No platform audit. No enterprise contract. Make your first Instagram reels call in under 10 minutes.

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